Browsing by Author "Galvez Flores, Tamara Aydee"

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    Uso de las tecnologías de la información y comunicación por internet en la promoción de los hoteles categorizados de 3 y 4 estrellas en la provincia de San Martín, año 2013
    (Universidad Nacional de San Martín. Fondo Editorial, 2016) Galvez Flores, Tamara Aydee; Sajami Rios, Karol Jesseny; Alamo Larrañaga, Katty
    This research entitled: "Use of Information Technology and Communication Internet in Promoting hotels categorized with 3 and 4 stars in the province of San Martin in 2013," in which I formulate general objective: Analyze Use of Information Technology and Internet Communication in Promoting the Categorized Hotels 3 and 4 stars in the province of San Martin in 2013. This study is not experimental and simple descriptive design. He had a sample of 381 guests, distributed in seven hotels studied. In this research it was possible to conclude that the percentage of customers who visit the website and social network Facebook of the evaluated hotels are: a survey as a tool for data collection, with which they reached the following conclusions are applied 27.30% and 22.83%, which can be seen that the use of communication technologies yet to be developed, since none of them exceeds 50%. After valuation AIDAS method, it was determined that the hotels through the website they capture and cause clients staying at the facility, which does not happen with Facebook, since hereby, companies only capture the attention and increase customer interest by going to the site, but not necessarily lead to go and stay in hotels. The proposed improvement will improve deficient aspects related to the use of information technology and communication in each of the hotels evaluated during the period 2013, allowing increased future sales